Animus Interactive has just revealed their recent MMORTS, Avalon Lords: Dawn Rises, will be switching from a buy to play to free to play model. This will become effective on June 2nd!
Avalon Lords has been in early access now for a short period, and the developers found that consumers have become less apt to jump behind another indie “Early Access” project after being burned by so many developers that simply walk away from the game once it’s on Steam. As such to obtain proper feedback from a larger community, they’ve opted for the free to play strategy to bring more players into the world of Avalon Lords. Of course this business model will continue into launch, with a more cosmetic cash shop planned to continue funding for future development.