Minecraft Bans In-Game Advertising


Mojang today announced new measures it’s taking to stop people and organizations from using Minecraft as a means to advertise their own products through sponsored mods and maps.

The developer has added a new section to its Commercial Usage Guidelines that explains companies and people cannot do these things:

  • Build a Minecraft mod or server that promotes unrelated products in playable form; e.g., if you are a restaurant chain, you can’t market your restaurant by releasing a mod that includes your restaurant built out of Minecraft blocks.
  • Build a Minecraft map or mod that markets a movie or TV show; e.g., if you’re a movie studio, you can’t make a map that uses Minecraft blocks to build out the fictional world of the movie or its characters, and you can’t make an official movie trailer out of gameplay footage from that map or mod.

“If you are an ad agency, corporation, non-profit, or politician, you can’t do these kinds of things or hire someone to do them,” Hill said.”

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